About Us

True North Asphalt is one of the leading providers of professional asphalt maintenance services throughout Michigan, Indiana, and Ohio.

In the spring of 2001 True North started as a small partnership between Nick and his twin brother David as they worked their way through college at Michigan State University. They learned every aspect of the business from selling to sealing to collecting open invoices. It was a dirty job but someone had to do it… and they loved every minute it. Initially True North focused on residential paving and sealcoating projects, but it did not take long for the positive word of mouth to reach the business community.

Through their exceptional reputation of satisfied customers, True North has grown tremendously since those college days. True North now partners with the largest property management groups and commercial real estate professionals in southeast Michigan while still maintaining their strong residential presence. But one thing remains the same… they love each and every minute of it!

We will never forget what brought us to where we are today and what separates us from our competitors. Here at True North we believe 4 major factors give us the edge that you are looking for when choosing an asphalt maintenance company – Our People, Our Equipment, Our Material, and Our Process.

Our People

True North believes our single most important asset is our highly trained team of asphalt professionals and their extraordinary attention to detail on every job site. We work tirelessly to ensure our team is up-to-date on latest techniques, materials, and processes. All of our personnel are background screened and drug tested on a yearly basis. Our onsite employees are also easily identifiable by their brightly colored True North uniforms. The end result is professionalism at the highest level. That is the True North pledge!

Nick WhitehurstNick Whitehurst
Nick has dedicated his career to the asphalt industry for the last 13 years. He started as a laborer for True North and as worked his way up the ladder to become True North’s President. Nick now oversees the sales and marketing efforts, but his main focus is job quality and customer service. He believes that only the highest quality finished product will help retain loyal customers and he works to achieve that goal on every project. Nick enjoys spending time with his family and being a passionate MSU fan in his free time.

Chad LawsonChad Lawson
Vice President
Chad joined True North in 2014, further strengthening True North’s team of experts to take the company to new heights. As an expert in the asphalt and sealcoating industry since 2004, Chad’s experience in sales management, marketing, engineering and layout/design has made him a go-to industry source for clients seeking optimal results. Chad is relationship driven, not transaction driven, and provides solutions that aim to exceed his clients’ needs. At home, Chad is a father to three boys and is lucky to have a successful and gorgeous wife who makes beautiful children.

Chris SafranskiChris Safranski
Sales Manager
Chris has two decades of technical experience in pavement, plant, facility and project management. His everyday role in sales and business development involves communicating with current and future clients, assisting them through the process of achieving their short term and strategic facility infrastructure goals. Chris specializes in developing and maintaining long term client relationships. In his free time, Chris is a performing musician and enjoys reading and spending time with his family.

Jessica joined True North in March of 2013. She comes from a background of administrative experience. Her everyday role is in administrative and office specialty, helping drive the office. Her main focus is the customer service and quality of her teammates and also her customers. She strives to ensure the quality of the company’s product to bring back customers. In Jessica’s spare time she enjoys spending time with her fiancé and family.

Matthew HartwellMatthew Hartwell
Project Estimator

Gary SpauldingGary Spaulding

Gerrett GermaineGerrett Germaine

Shawn MarshallShawn Marshall

Bill SeitzBill Seitz


Our Equipment

At True North Asphalt we believe our high quality finished product comes from starting with high quality equipment. From our Seal-Rite trailers to our new fleet of commercial trucks, we believe our equipment is a reflection of our company. With our capacity, no job is too large to complete within an established project timeline. Equipment breakdowns are a part of life, but with our proactive fleet maintenance program and back up equipment, your project will be completed on time.

Our Material

True North Asphalt uses Seal Pave asphalt sealer manufactured by the Surface Coatings Company in Auburn Hills Michigan. Our material is delivered to our yard in 8,000 gallon increments. When it arrives at our yard, Surface Coatings has already added water. We have the ability to store from 8,000 to 10,000 gallons of premixed Seal Pave in our yard. We also use seal pave and black diamond.

We do get several common questions about our material:

Q: How much water do we add to our mix? A: None

Q: How much sand do we add to our mix? A: Approximately 3-4 lbs per gallon or we can customize our mix to a customers mix specifications.

Q: Do you add any curing or hardening additives to your mix? A: Depending on the temperature outside and what type of property we are sealing, we will use additives that make the sealer dry faster. An example would be a fast food restaurant that can’t have the normal down time associated with a normal cure time.

Q: What do you fill the cracks with? A: We use only MDOT approved hot rubber. You won’t find a bottle of that liquid stuff anywhere near your job site.

Our Process

At True North Asphalt, our goal is to provide our customers with the professional expertise that comes from years of servicing both residential & commercial properties. Our staff will handle all aspects related to your pavement project ensuring that your project is completed on time and on budget.

  • A customer walk-through to ensure proper project scope and set project expectations.
  • Accurate job site measurement utilizing the latest technique ensuring accurate costs with no underbidding & cost over runs.
  • Establish a project timeline.
  • Pulling permits when required.
  • Strict adherence to all ADA standards and local codes.
  • Final job walk-through upon completion.